The average home computer in the 1990s couldn’t even play back video because a whole range of technologies weren’t yet advanced enough. The point of that article – which isn’t very clear but is still something I ponder every day – is that there used to be a clear distinction between video production companies and design agencies, but the desktop video revolution bought those worlds together and blurred the boundaries.Īs you may not have the time to watch the video series and read the article, I’ll quickly summarise that for most of the 1990s, video post-production required a lot of very expensive, specialised equipment. Another article reflected on the personal challenges of working through that period, and how changing workflows to use the new technology raised all sorts of issues for traditional production companies. In case you missed it, I’ve previously made a series that looked at the desktop video revolution, and demonstrated the differences between the production process for a TV commercial made in 1997 versus 2014. computers in 1996 were more likely to have 16 megabytes of RAM instead of the 16 gigabytes more common today), many of the changes that dramatically altered lives and workflows were a combination of different developments that somehow combined and interacted together. While it’s one thing to focus purely on the technological changes (e.g. It’s already difficult to try and describe what life was like before the internet – in fact it’s hard enough remembering what it was like before the iPhone! From a professional perspective, I’ve always been fascinated by how the video production industry has been changed by the advances in technology since I began working. In less than 10 years, the desktop computer would do the same to Quantel. In 1996 Quantel suggested that their “Editbox” system had made linear on-line suites obsolete. However this time I’m going to stretch that a little further and look back about 20 years, because while cleaning up over the holiday period I discovered some video magazines dating back to 1996, which provides an opportunity to reflect on what’s changed since then. As one year finishes and another begins, it’s traditional to look back and reflect on the last 12 months.
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March 2023
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